QS Insights Magazine

Issue 33 September 2025

Publish and Perish

Contents


What Makes Seoul the Best Student City

Unpacking the factors behind South Korean capital city's rise.

Welcoming International Students on US Campuses

Amidst uncertainty, how are universities in US preparing to make new and returning international students feel welcome?

A Labour of love?

How has Labour delivered on the UK higher education sector’s expectations of change?

Wānanga: Where Māori knowledge shapes higher education

Aotearoa New Zealand aims to double student numbers while also nurturing local talent through Indigenous Māori-led wānanga.

Bridging the Recognition Gap

Chair of UNESCO’s Global Recognition Convention discusses the lengthy making of the global treaty that remains a work in progress.

Partners in Rivalry

US and China have developed a surprising partnership in joint campuses and transnational education.

Publish and Perish

"Publish AND perish’ must be addressed to combat a toxic trait of the academic workplace.

Investigating the gender gap in Post-MBA leadership

The glass ceiling is alive and well, even post-MBA. What must be done to close the gap?

The siren call of the UAE

Foreign universities and business schools looking to establish offshore campuses are taking notice of the UAE's ambitions.

Degrees of Doubt: Rethinking the Relevance of University Education in Africa

Recently concluded QS Africa Forum debate fiercely contested whether traditional university degrees still prepare Africa's youth for real jobs.

How Generative AI is Challenging Traditional Notions of Assessment

With Generative AI entering classrooms with unprecedented speed, what exactly are we measuring when we assess students?

Peças do Amanhã: Revolutionising Learning Through Play

Meet Ester, the winner of the 2024 QS ImpACT revolutionising learning through play award.

A sacrifice we’re willing to make?

Are universities researching themselves into oblivion?

I’ll start my introduction by noting that it’s a nice change to talk about other people’s careers in this section instead of my own. That said, what I’ll talk about, and the focus of our cover story, as the name suggests, is not particularly uplifting.

“Publish or perish” will be a familiar term to most people working in higher ed. If you are unfamiliar, though, the term refers to the need for academics to continually publish in order for their careers to continue, or not perish.

Like many familiar terms, I was surprised to learn that it dates back much further than I expected. At least 80 years; likely 100; possibly longer. Another way of looking at it: four generations of academics experiencing some form of the same pressure. That’s a lot of time to be aware enough of a phenomenon to have a name for it, but not to change it.

And like most things given enough time, publish or perish has evolved. Now, not only do academics experience pressure to publish in order to progress and keep their careers, but the burnout associated means they perish anyway. Or, perhaps, this isn’t a recent evolution at all. Perhaps it was always like this, but now, just like when the term “publish or perish” was first coined, we are now aware enough of it to give it a name.

Regardless of whether it’s new, however, I think there is power in being able to name something. It gives us the power to address it; and it must be addressed. In addition to the central issue, that being the very human cost involved with an individual burning out, I think it’s important to reflect on the follow-on costs, especially for universities themselves and society.

Universities are addressing an existential crisis, fuelled by factors including funding and revenue restraints, questions of their relevance and broader questions on their actual purpose. The temptation in these situations is to double down efforts. Increase research output, publish more and prove, by doing, what the purpose of universities is. But, with already under pressure researchers, a breaking point is going to come. This is without even considering the reality that it’s unlikely to win over those who think you’re poisoning students’ minds.

I encourage you to read through the cover article to learn more about the on-the-ground realities of “publish and perish”. The themes discussed are confronting, but provide insight into an important area for universities, itself an existential threat.

Without educators and researchers, what are universities?

Stay insightful, Anton John Crace

Anton is Editor in Chief of QS Insights Magazine. He has been writing on the international higher ed sector for over a decade. His recognitions include the Universities Australia Higher Education Journalist of the Year at the National Press Club of Australia, and the International Education Association of Australia award for Excellence in Professional Commentary.

Contributors

Editor in Chief Anton John Crace

Clients Service Specialist Khushboo Singh

Contributing Writers Jamaal Abdul-Alim Claudia Civinini

Dr Ashwin Fernandes Krusha Khakhar Gauri Kohli Chloë Lane

Laura Lightfinch Rohan Mehra

Krishna Mohan

Michelle Wieser Michelle Zhu

Events Technology Manager Loh Lu Han

Marketing and PR Serena Ricci Mak Leeson

Cover Produced with Adobe Firefly

Magazine contact Publications @qs.com

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The QS Insights Magazine is a monthly, online and print publication that highlights trends within the international education sector.

The online edition is emailed to our network of academics and university leaders worldwide. A limited number of selected copies of the print edition are also sent to university leaders around the world and distributed at QS events.

The opinions expressed in this publication are those of the authors. They do not purport to reflect the opinions or views of QS Quacquarelli Symonds.