QS Insights Magazine
Issue 28 April 2025
Making
Decisions
Contents
Second Thoughts
Improved communication from universities during application period may lead to more satisfied students, according to new research.
The Social Licence Crisis in Australia
Involving Australia's state governments in the higher ed sector's design could be a key solution to its "social licence crisis".
Making Decisions
With more admissions teams implementing AI tools in their job, there are concerns to be addressed and myths to be dispelled.
AI Education Explosion
Weak ties, modular credentials and LinkedInification. AI is impacting the modern university campus, but institutions are responding.
Designing A Curriculum for Life
Innovative methods are needed to create a future workforce that is capable of reskilling for life. What could a curriculum for life look like?
Job Market Jitters
What happens when an MBA - the world's most famous degree - can’t get you a job?
AI Litigation
The next great challenge for the higher education landscape.
The Power of Proximity
How regional university clusters are reshaping research, innovation and local economies.
Enhancing Women Leadership in Higher Education
Universities can implement intentional, systemic changes to ensure women thrive in leaderships positions.
Business School Sisterhood
Is there still a place for women’s networks in 2025?
Embracing Tomorrow
A commentary on building a talent pool ready for the future.
Why Games Like SDG Metropolis Matter
A QS ImpACT winner demonstrates why innovation is important in teaching sustainability.
Shaping Sustainable Futures
Green talent and the skills needed for a sustainable workforce: A look at QS' latest sustainability report.
A Future of Peace & Harmony
Why collaboration between universities and embassies is crucial in fostering global citizens and a culture of peace.
The Chemistry of Success: Love for Your Higher Education
Why collaboration between universities and embassies is crucial in fostering global citizens and a culture of peace.
Waiting for a train
Student recruitment and AI are converging. Is everything better now?
A couple of weeks ago, the media space went into overdrive after a new study found that of four Large Language Models subjected to the Turing test, ChatGPT had passed it. Reporting highlights included headlines that the line between humans and machines was "blurring", claims that robots were now as smart as humans, and dystopian warnings that 1984's The Terminator would become reality soon.
What most of the reporting failed to provide the appropriate context or "so what?", instead allowing readers to fill in the gaps themselves (if not being explicitly misleading, like comparing the result to the dawn of Terminator). Are we now closer than ever to artificial general intelligence? Maybe. But not really.
While most of us have heard of the Turing test and know that it's significant, that's the limit of our knowledge. A little knowledge is a dangerous thing, and the logical progression is that the Turing test is important, therefore passing it must also be important.
As Zena Assaad in The Conversation , Darren Orf in Popular Mechanics and others point out, however, the Turing test, aside from being highly contentious, is pretty mundane. It's a test to see if someone can distinguish a machine from a human. If they can't, it just as likely means humans are more easily fooled than we might otherwise like to think. Or that humans are more easily mimicked that previously thought.
Compelling headlines; but not quite accurate, and still a long way to go.
There is an equally scary narrative in the student recruitment space that admissions officers and broadly all university student recruitment functions will soon be replaced by AI. But can AI even do that yet? And if it can, are we creating a fast lane for students to come to our institutions, or are we making things even more complicated than before?
This month's cover story dives a little deeper to find out what the reality is. In truth, while AI is simplifying tasks, many recruiters want to keep the human element for a variety of reasons, such as ability to spot novelty, combatting bias, and diversity of voice. We provide some practical ideas of how to use it in your institution.
We also look at the darker side of AI. As lawsuits alleging misuse or wrongful accusations in an academic setting mount, we unpack some cases to see how institutions can remain on top of this new challenge.
This edition of QS Insights Magazine is not solely focused on AI, however. We also look into what the current employment figures for business school grads actually mean, how your cross-town rival could be your greatest asset, and what the real value of women's networks at business schools are.
Stay insightful!
Anton John Crace
Anton is Editor in Chief of QS Insights Magazine. He has been writing on the international higher ed sector for over a decade. His recognitions include the Universities Australia Higher Education Journalist of the Year at the National Press Club of Australia, and the International Education Association of Australia award for Excellence in Professional Commentary.
Contributors
Editor in Chief Anton John Crace
Deputy Editor Afifah Darke
Clients Service Specialist Khushboo Singh
Contributing Writers Dr Ant Bagshaw Claudia Civinini John O'Leary Laura Lightfinch Seb Murray Nick Harland Gauri Kohli Chloë Lane Niamh Ollerton
Monica Hornung Cattan Lilian Ferrer Maribel Flórez Alicia Salomone Gerardo Blanco Sadia Akter Krusha Khakhar
Events Technology Manager Loh Lu Han
Marketing and PR Serena Ricci Mak Leeson
Cover Adobe Firefly, with additional modifications
Magazine contact Publications @qs.com
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The QS Insights Magazine is a monthly, online and print publication that highlights trends within the international education sector.
The online edition is emailed to our network of academics and university leaders worldwide. A limited number of selected copies of the print edition are also sent to university leaders around the world and distributed at QS events.
The opinions expressed in this publication are those of the authors. They do not purport to reflect the opinions or views of QS Quacquarelli Symonds.